Increased User Engagement in the Liva app


Liva aimed to enhance engagement with the learning articles in the Liva app. Learning articles are sent by the coach as part of lifestyle interventions.

Upon receiving a brief I completed design in just two weeks. The new design was launched, featuring a new 'learning feature,' on March 14, 2022, which led to a significant increase in user engagement with PDF materials.

The graph shows the number of PDFs opened per active user over time. Following the implementation of the redesign and the new 'learning feature' on March 14, 2022, there was a notable and substantial boost in user engagement with PDF materials.

Qualitative study

Due to time constraints, I leveraged prior discovery research, which I conducted earlier to gain a comprehensive understanding of user experience with the Liva app.

In this prior study twenty interviews with Liva users were analyzed. The interviews were conducted between 2021 and 2022 by different researchers for diverse study purposes; just a few of the interviews were conducted by myself.

Used Atlas.ti for interview transcription and coding.

  • Employed "positive" and "negative" tags for user sentiments.

  • Created topic-based tags to visualise recurring patterns.

Highlights from the research findings

  • 🌧 Not enough features

    Users would like more features in the app. Current app functionalities are limited to daily goal tracking (diet, mood) and coach messages.

  • 😐 Lack of Rewards and Motivation

    Users find the health coach to be their primary source of motivation. Users desire additional feedback and rewards beyond coach interactions.

  • 👁 Articles Lost in the Message Stream

    Users received message notifications but struggled to read articles immediately. The system lacked reminders for unread articles. Users couldn't tell which articles were read or unread. Users wanted to signal to the coach that they had read the articles, but were unsure if the coach could see this information.

"Sometimes I can see my coach has sent me some articles, but I don’t have time to read them, so I just forget to go back to my messages.”

Ideation and Design

Due to time constraints, the MVP version was scoped in a group setting using effort-impact prioritization. In this version, the design focused on providing users with an overview of the learning materials sent by their coach and rewarding them if they read the articles.

While engagement with the learning content has improved due to the simplified article overview, rewards and nudges, and motivation to complete coach-assigned tasks, the next phase of enhancement should focus on improving the content itself. This includes making it more interactive and tailoring it more effectively to individual user profiles.

Next: 3Shape Help Center portal (2020) ➡️